The Impact of Enhancing Brand Strategy and On-Page SEO
The Wilder, a social enterprise focused on immersing busy professionals in nature through hands-on experiences, was struggling to establish a strong online presence. The website failed to communicate the startup's unique value proposition, leading to minimal growth and difficulty standing out in a competitive market. The brand lacked a distinctive identity, making it hard to connect with its target audience.
We were tasked with redesigning The Wilder’s brand and website to better convey its core values of creativity, environmental stewardship, and community engagement. Our goal was to create a cohesive brand identity and an SEO optimized responsive website that would effectively communicate The Wilder’s mission, enhance user experience, and drive online traffic.
We initiated the project with a thorough analysis of the competitive market and industry landscape, allowing us to identify key areas for improvement. We developed a comprehensive brand strategy that included a distinct identity featuring hand-drawn elements, earth tones, and bold, readable text. This identity was seamlessly integrated into the website redesign, focusing on responsive design for optimal viewing across all devices.
For on-page SEO, we implemented keyword optimization, ensuring that the website content aligned with targeted search terms. This included crafting compelling meta descriptions, headers, and alt text for images, all designed to improve search engine visibility and drive organic traffic.
The combination of enhanced brand strategy and effective on-page SEO led to an increase of 400% in online traffic within three months (January-April 2022).
