Example of The Wilder Website on mobile

Your Website Is Your Most Important Marketing Tool

Your website is often the first point of contact for potential customers to find and engage with your brand. Beyond its basic functionality, your website should seamlessly guide visitors through their journey, converting leads into loyal customers. This requires ensuring your website is informative, easy to navigate, and visually appealing.

The Symbiosis of Brand Strategy & Web Design

Developing these elements together ensures consistency across all channels. Without one, the other falls short. Together, they build trust, loyalty, and connections with customers, driving business growth in the digital age.

What does this include?

A comprehensive branding strategy ensures that every aspect of your business resonates with the people you want to attract.

Collapsible content

Brand Strategy

Brand strategy extends beyond short-term tactics, focusing on the long-term vision and goals of the business. It provides a foundation for sustainable growth and expansion by guiding brand evolution over time.

  • Competitor Research
  • Moodboard
  • Mission & Vision
  • Core Values

Visual Identity

Having a distinct visual identity is the key to making a lasting impression in the competitive business landscape. It creates recognition, builds trust, and communicates your brand's personality.

  • Logo & Wordmark
  • Typography for print & web
  • Colour palette with HEX codes
  • Stylized imagery, icons, & patterns
  • Brand Usage Guidelines

Brand Positioning

Brand positioning defines the brand's value proposition and the benefits it offers to customers. We help identify your target audience, understand their needs, and pinpoint the unique position and opportunities your brand holds in the market.

  • Tone & Messaging
  • Brand Attributes & Voice
  • Customer Journey
  • Brand Goal Alignment
  • Content Strategy
  • Unique selling point

Additional costs to consider:

Our clients have the option of Wordpress, Shopify, and Squarespace to host their new digital platform. Each option has their own benefits, and we can work with you on strategy to help pick a hosting service depending on your individualized needs. The following costs will depend on the platform chosen for your business and may change depending on your specific needs. While we set up your site, these fees are not included in this package.

  • Web hosting fees
  • Domain transfer fees
  • Domain name acquisition
  • Business email fees
  • Search Engine Optimization

    Elevate your digital performance and dominate search rankings. Our finely-tuned SEO strategy centres the user experience to improve website navigation, layout, optimize keywords, boost organic traffic and maximize conversions.

  • UX & Usability Testing

    By evaluating and improving the usability of digital products or services, businesses can turn site visitors into customers. We identify pain points, optimize workflows, and streamline interactions, leading to increased customer satisfaction & greater conversion rates.

  • Content Strategy

    Content strategy is essential for websites and social media. It builds credibility, attracts traffic, and increases conversions. Carefully crafted cohesive content on a site and on social media establishes an online presence, raises brand awareness, and engages the audience.

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